Lead Source Tracking with QualifiedChat

If you are running multiple inbound marketing campaigns, QualifiedChat allows you to tag each campaign, and have the information passed along with the sales lead.

For example, if you are advertising on LinkedIn, you could direct traffic from that campaign to a specific landing page on your website. This page would then have QualifiedChat tag information added to it. When the visitor initiated a chat with one of our live agents, and the agent successfully gathered a sales lead, it would then include the fact that the visitor came from LinkedIn.

To implement lead source tracking, a small snippet of additional javascript needs to be added to each page, directly above the existing snippet used to initiate QualifiedChat.

Example

Before:

<script src="//www.qualifiedchat.net/scripts/invitation.ashx?company=CompanyID" async></script>

(The CompanyID highlighted in red will be replaced with an ID unique to your company.)

After:

<script type="text/javascript">
window.ChatInterceptor = function () {
return "SourceName";
};
</script>
<script src="//www.qualifiedchat.net/scripts/invitation.ashx?company=CompanyID" async></script>

The SourceName highlighted in red would be replaced with whatever string you wanted to use to represent the particular marketing campaign on that landing page.

Once a lead is submitted to our system, a new section called User Settings will automatically be populated with whatever string you had in SourceName, allowing you to track the lead from the source.

Advanced Setup Example

If you are using the advanced “Click to Chat” method of calling QualifiedChat, you can also add a lead tracking string:

<p><a onclick="window.open('http://www.qualifiedchat.net/pages/chat.aspx?companyId=CompanyID&amp;requestedAgentId=25&amp;_userSetting_=SourceName&amp;originalReferrer='+document.referrer+'&amp;referrer='+window.location.href,'','width=440,height=680');"href="#">Live agents are available to chat now</a></p>

The SourceName highlighted in red would be replaced with whatever string you wanted to use to represent the particular marketing campaign on that landing page.

If you would like to implement lead source tracking, please contact your QualifiedChat representative, and they would be happy to supply you with specific instructions tailored to your company.

Published in General.